HOW A GOOD REALTOR CAN MAXIMIZE PROFITS
This report was designed to empower you with critical information necessary to evaluate an agent’s qualifications and help you identify the professional that will best serve your needs. The more meticulous you are in your search for an agent, the higher your profits will be.
Start by doing some research. Find out who the most active real estate agents are in your market. Ask friends, relatives and co-workers for referrals, then compile a list and find out how the agent markets his or her listings to sell.
Place a call to each of the agents on your list. Document how quickly they return your call. Remember, they will be returning calls to your prospective homebuyers. Do an initial interview over the phone so when you meet, you will be prepared.
At the meeting, request a step-by-step MARKETING PLAN for your sale so you know exactly what services the agent will provide. Evaluate the team that your potential agent has assembled. Top producers will have established relationships with lenders, title reps, and inspectors. They are there for your benefit. Should any of these people not be prepared to handle any aspect of the sale, then you are not receiving the best possible service.
Request a complete report of your property with ideas for improvements, cosmetic changes or structural repairs that can add value to your property. A small investment up front can pay huge dividends at the time of the sale. Also request detailed information about current market conditions, the competition of other homes for sale and proper pricing. Have your agent educate you on all aspects regarding your sale.
Insist that all potential buyers be pre-qualified to purchase your home. Screen out unwanted prospects before getting to the final stages of negotiating.
Insist on a step-by-step marketing plan of how your home is going to be marketed and sold. Look for innovative ways to attract homebuyers. Demand an Integrated Internet Marketing Campaign positioning your property in front of the 86% of buyers that begin their search on the Internet.
Investigate the agent’s marketing strategy. Do they waste their time cold calling all day or do they have a MARKETING PLAN in place to attract qualified buyer prospects? Do they contact those leads? Also find out what type of e-mail campaign the agent has in place. Is it professional? Does the mailing generate buyer prospects that would be interested in purchasing your house?
Have a written and well-conceived negotiating strategy. A sound negotiating strategy can make thousands of dollars of difference when the final sale goes through, so your agent must have a plan in place for this aspect.
Finally, have a written closing checklist. You need to know how to conclude the sale of your home in an orderly and legally sound manner.
A strong, qualified agent must meet all the requirements listed in this report if they are truly going to sell your property for TOP DOLLAR. Choosing your Agent wisely. Any agent will show enthusiasm and will want to list your house for sale but choose your agent based upon:
A. Experience at listing and marketing houses for sale.
B. Ability to use technology to market your house world wide to buyers 24/7.
C. Reviewing with you a comprehensive Marketing Analysis of home sales in your area.
D. Ability to offer a written detailed MARKETING PLAN that will get your house sold at the highest possible price.
Choose your agent by asking questions of him or her. Find out how knowledgeable they are about houses currently for sale in your price range and also of houses that have recently sold. Can your agent recommend a good lender that has the reputation of excellent customer service and low rates to assist your new buyer with financing? A good listing agent can get your house sold quickly at TOP DOLLAR and help you find a new home.
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